Designing Content & User Experience

Down to Ground is a Visual UX/UI Design Consultancy specializing in interactive strategies for product, content and communications founded by Doren Berge, an innovative creative manager with more than 20 years experience developing integrated design strategies for print publishing, consumer packaging, and internet media. A pioneer of web design, Doren has been devoted to user experience design and "web-craft" since the very early days of the web (circa 1994). Since 2003, Down to Ground has created visual design solutions and interactive strategies for emerging businesses, E-commerce operations, high-traffic Internet sites, international clients, Venture funded start-ups and nonprofit organizations.

A sought-after creative strategist and team builder, Doren Berge has managed or contributed to the creative product strategies of many leading Internet brands including American Greetings, Blue Mountain Arts, Salary.com, CMP's TechWeb, FoxSports.com, Gamesville.com, Hot Bot, Lycos Inc., Matchmaker.com, and Terra Networks.

Doren Berge is an honors graduate of the School of Visual Arts in NYC. He has served as adjunct Professor at Endicott College's School of Visual Communications, teaching a variety of courses in Typography and Web Design. He lives in Salem MA.


About Down to Ground

Down to Ground is the Visual UX/UI Design Consultancy specializing in interactive strategies for product, content and communications. Since 2003, Down to Ground has been creating visual design solutions and interactive strategies for emerging businesses, E-commerce operations, high-traffic Internet sites, international clients, Venture funded start-ups and nonprofit organizations.

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