Creative Resource Management

  • American Greetings
  • CMP Media | Techweb
  • Jackpot Rewards | AOL
  • Lycos | Terra Lycos
  • The Yankee Group
  • Six Red Marbles

    Through my career I’ve had the privilege to manage projects for International consumer brands, high traffic internet sites, regional businesses and non-profit organizations — conducting a range of design initiatives that include Visual Design, Brand Identity, User Experience Research, Marketing Communications, Information Design and Web Development.

    Prior to launching Down to Ground in the summer of 2003, I served as the Chief Director of Global Product Design, User Experience and Web Development for Terra Lycos Networks where I managed a team of 89 designers, researchers and web developers in 14 countries throughout the US, Spain and Latin America. While at Terra Lycos I was responsible for the integration of design standards, design processes and the development of a centralized global design organization.

    Prior to Terra Lycos, I served as Creative Director of Lycos Inc., where I was responsible for all on-line and off-line design management including web production, product design, corporate identity and visual communications. Early in my Lycos tenure, I conceived and implemented "Go Get It" as a trade marketing device and corporate dress element. This icon served as the cornerstone for 3 major media campaigns and today remains an internationally recognized brand icon.


    Brand Experience | Research

    While at Lycos, I created, staffed and managed the Lycos User Experience Group and usability lab where I and my team conducted extensive, competitive research focused on product functionality, user behavior and brand perception. Research experiments included field studies, eye-tracking and routine user testing to optimize user experience and product performance. A passionate and dedicated team, the Lycos Design and User Experience Group institutionalized usability research practices for all Lycos' product initiatives and instilled “user centered design” as a core corporate value.

    Before joining Lycos as a startup I served as the Design Director of CMP's Interactive Media Group where I led the design development of CPM’s TechWeb. Launched in the Fall of 1994, TechWeb was the first International, multi-brand network featuring searchable content from all 16 of CMP's consumer and trade publications.

    About Down to Ground

    I am Doren Berge – Digital Creative Director and Visual UX/UI Design Strategist specializing in interactive strategies for product, content and communications. I create visual design solutions and interactive strategies for emerging businesses, E-commerce operations, high-traffic Internet sites, international clients, venture funded start-ups and nonprofit organizations.