Branding & Design

  • Brand Identity | Logo Development
  • Art Direction
  • Visual Design Systems
  • Corporate Communications
  • Annual Reports
  • Print & Publication Design
  • Editorial Illustration
  • Package Design

Prior to launching Down to Ground in the summer of 2003, I served as the Chief Director of Global Product Design, User Experience and Web Development for Terra Lycos Networks where I managed a team of 89 designers, researchers and web developers in 14 countries throughout the US, Spain and Latin America.

Prior to Terra Lycos I served as Creative Director of Lycos Inc., responsible for all on-line and off-line design management including web production, product design, corporate identity and visual communications. Early in my Lycos tenure I conceived and implemented "Go Get It" as a trade marketing device and corporate dress element. This icon served as the cornerstone for 3 major media campaigns and today remains an internationally recognized brand icon.

Print: Packaging and Editorial Design

With a formal background in print publishing and Editorial Design, I started my career as designer for a number of CMP's print publications including, Communications Week, Information Week, Network Computing, EE Times, Macintosh News and Interactive Age magazine. As a freelance designer based in New York City, my clients also included Random House, Snapple Natural Beverages and the Edison Toy Company.

I am an honors graduate of the School of Visual Arts in NYC. I have served as adjunct Professor at Endicott College's School of Visual Communications, teaching a variety of courses in Typography and Web Design.

About Down to Ground

I am Doren Berge – Digital Creative Director and Visual UX/UI Design Strategist specializing in interactive strategies for product, content and communications. I create visual design solutions and interactive strategies for emerging businesses, E-commerce operations, high-traffic Internet sites, international clients, venture funded start-ups and nonprofit organizations.