Design & Visual Communications

Capabilities: 
  • Brand Identity | Logo Development
  • Art Direction
  • Visual Design Systems
  • Corporate Communications
  • Annual Reports
  • Print & Publication Design
  • Editorial Illustration
  • Package Design

Prior to launching Down to Ground in the summer of 2003, Doren Berge served as the Chief Director of Global Product Design, User Experience and Web Development for Terra Lycos Networks where he managed a team of 89 designers, researchers and web developers in 14 countries throughout the US, Spain and Latin America.

Prior to Terra Lycos he served as Creative Director of Lycos Inc., responsible for all on-line and off-line design management including web production, product design, corporate identity and visual communications. Early in his Lycos tenure Doren conceived and implemented "Go Get It" as a trade marketing device and corporate dress element. This icon served as the cornerstone for 3 major media campaigns and today remains an internationally recognized brand icon.




Print: Packaging and Editorial Design

With a formal background in print publishing and Editorial Design, Mr. Berge also served as designer for a variety of CMP's print publications including, Communications Week, Information Week, Network Computing, EE Times, Macintosh News and Interactive Age magazine. As a freelance designer based in New York City, Mr. Berge's clients also included Random House, Snapple Natural Beverages and the Edison Toy Company.






Doren Berge is an honors graduate of the School of Visual Arts in NYC. He has served as adjunct Professor at Endicott College's School of Visual Communications, teaching a variety of courses in Typography and Web Design.


About Down to Ground

Down to Ground is the Visual UX/UI Design Consultancy specializing in interactive strategies for product, content and communications. Since 2003, Down to Ground has been creating visual design solutions and interactive strategies for emerging businesses, E-commerce operations, high-traffic Internet sites, international clients, Venture funded start-ups and nonprofit organizations.

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